Project Goals

Beaches & Rosé was designed as a fully branded destination experience to celebrate a milestone birthday. The client envisioned more than just a party—they wanted a multi-sensory journey that began the moment guests received their invitations. The goal was to create a cohesive digital companion to the physical unboxing experience, complete with custom packaging, engraved keepsakes, and curated event details.

Rather than relying on group chats or email chains, the site needed to serve as a centralized, beautifully designed hub for travel info, dress codes, and itinerary updates—all while reflecting the playful, elevated energy of the trip’s theme: 31 Flavors of Emm.

Design Approach

We approached this project like a boutique event brand. The site opens with a vibrant color gradient and a bold yet refined logo set against a golden blob, immediately signaling celebration and personality. The homepage uses scroll-based navigation to guide guests through different content sections, from travel and accommodation details to a curated lookbook of outfits and packing essentials.

We replaced traditional navigation with a seamless parallax scroll, allowing each section to feel like a chapter in the trip. The “Lookbook” and “Essentials” pages were built to feel like digital style guides, helping guests feel prepared and inspired. Color transitions, playful iconography, and a confident but elegant tone kept the entire site feeling elevated without losing the fun.

Every design decision—from the layout spacing to the rose-colored accents—was made to reinforce the energy of a luxury girls’ trip with personalized charm.

Final Result

The final website functions as a visual invitation and living trip guide. It captures the magic of anticipation while grounding guests in the information they need to feel prepared and excited. The result is a joyful, expressive site that feels like a birthday gift in itself.