Project Goals

Foulard Duvet is a brand centered around the art of crochet—each piece handmade, each stitch purposeful. The founder wanted a digital home that felt just as intentional: modern, minimal, and warm. The goal was to create a site that elevated the brand beyond a craft shop, positioning it as a thoughtful, design-forward business rooted in tradition and texture.

The site needed to tell a story as much as it needed to sell. It had to educate visitors on what makes each piece unique, convey quality through design, and present the handmade process as a point of pride rather than compromise.

Design Approach

We approached the site with the same care the founder brings to her products. The visual language blends muted, earthy tones with strong editorial layout choices to create a balanced, confident aesthetic. The homepage introduces the brand with a bold headline—"From Thread to Statement"—and a full-width hero image that immediately communicates the caliber of the work.

We built out key storytelling sections like “Why Handmade” and “Materials & Quality” to educate and reinforce value without overwhelming the visitor. These sections use custom icons, grid layouts, and soft visual dividers to keep the experience feeling modern and airy.

Product pages were kept clean and image-focused, giving space to the textures and colors of the crocheted pieces. Every design choice—from font pairings to hover states—was made to reflect the quiet luxury of the brand and create an experience that felt high-end yet grounded.

Final Result

The final site is polished, inviting, and true to the soul of the brand. It tells the story of handmade craftsmanship through design that is editorial yet approachable. The result is a digital space that honors the time, care, and creativity behind every Foulard Duvet piece.