Project Goals

Sishtaw’s founder needed a digital home that mirrored the brand’s core values: stillness, simplicity, and soul. The goal wasn’t to sell products in a traditional e-commerce way. Instead, the site needed to act as a curated visual journal—a lookbook that gently showcased handmade pieces and lifestyle inspiration.

Design Approach

We focused on creating space, both visually and emotionally. The site opens with soft streamlines that guide the eye downward and establish a quiet rhythm. The muted color palette and off-white background add warmth without distraction. Typography was kept minimal and graceful, supporting the idea that design should support, not compete with, the content.

We restructured the homepage layout to feature key categories with enough breathing room between each one. The product sections use organic blobs and textured photography to maintain a handmade feel, while the “Why Handmade” and “Materials & Quality” sections introduce thoughtful storytelling without overwhelming the user.

Subtle dividers between sections, natural color pairings, and clean transitions turn the site into a scrollable experience rather than a static product grid. Even though the site runs on a product catalog backend, its pace and flow feel more like a coffee table book than a storefront.

Final Result

The final website feels intentional and editorial. It tells the story of a brand that values craft and consciousness. From the structured white space to the textured visuals and flowing transitions, the site captures Sishtaw’s identity without saying too much. It's less about pushing products and more about inviting the viewer to pause, explore, and feel inspired.